Retention Myth #6

Myth #6: Our processes and initiatives make all the difference

The Truth? The campus culture is likely the single biggest influence on retention (and employment) outcomes.

If your campus culture is student focused – which includes a concerted effort across the campus to ensure great employment outcomes, engaging classroom experiences and an attitude of always doing what’s best for the student – you will enjoy higher retention rates, and you will see more word-of-mouth referral leads.

If, on the other hand, your culture doesn’t always put the student first, and/or you have political in-fighting, a culture of fear and retribution, or a culture that doesn’t reinforce and support employment outcomes – students will sense this, and they will not be loyal to your programs.


The six retention myths are part of an article that I wrote for Career Education Review.  Click here to download the full PDF of the article.